The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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The lofty rank and high station eemaan possesses is not something obscure, as it is unquestionably, the most important duty as well as being the most imperative of all obligations. It is also the greatest and most glorious of them. All the good in the world and the Hereafter is dependent upon the presence of eemaan and on its soundness and integrity. Eemaan holds such a multitude of benefits, ripe fruits, delicious pro-duce, constant food and continual goodness.
Author: AbdurRazzaaq AbdulMuhsin Al-Abbaad
Translators: Abu Safwan Farid Ibn AbdulWahid Haibatan - Abu Safwah Fareed Abdul Wahid
Source: http://www.islamhouse.com/p/51733
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This book, The Religion of Truth, treats these basic and great subjects. We should know that the only way for our salvation in this life and in the hereafter is to know, for sure, our Lord who created us, believe in Him, and worship Him Alone. We should also know our prophet whom Allah had sent to us and to mankind, believe in Him and follow him. We should know the Religion of Truth which our Lord has commanded us to believe in and practice it.
Author: Abdurrahman bin Hammad Alomar
Source: http://www.islamhouse.com/p/207075
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Choose Your Path: This book divided into five chapters; as follows: Chapter I: Where Am I Come from? Proof God is One and only. Chapter II: Proving Prophet Muhammad's Prophethood Chapter III: Some Characteristics of Islam Chapter IV: The Result According to Belief or Disbelief Chapter V: What Is Next? Concluded this book with an answer.
Author: Ayman Bin Baha Uddin Al-Siraj
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/353544
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Undoubtedly, the heart leans towards those who are kind and gentle. It was said a long time ago: "Make your face happy and your words gentle, and you will be more beloved to the people than those who give them a gift". The one calling to the religion of Islam and dealing with other people has the utmost need to gather the people around him, and cause their hearts to lean towards him so that they will listen to him. Adorning himself with kindness and gentleness helps to achieve that goal with the grace of Allah.
Source: http://www.islamhouse.com/p/289146
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An explanation of the 'real' message and relgion which Jesus (peace be upon him) came with, from both the Bible and the Qur'an.
Author: Abu Ameenah Bilal Philips
Source: http://www.islamhouse.com/p/1249
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