The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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Did God Become Man: The main purpose for writing this booklet is to reach those who believe in God and cause them to reflect on the nature of their beliefs in the light of reason and revelation. The booklet is actually the edited version of a lecture, which I have delivered on many occasions and in many locations around the world. The positive response of the varied audiences to this lecture encouraged me to prepare it as a booklet in order to make it accessible to a wider audience.
Author: Abu Ameenah Bilal Philips
Source: http://www.islamhouse.com/p/57997
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A look at what Judeo-Christian scholars say about the authenticity and preservation of the Old Testament.
Author: Munqith ibn Mahmood As-Saqqar
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/320523
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At a time in which the Muslims are beset with trials from every periphery and within, comes this heartening book rooted in the commandments of Allah (swt), the Sunnah and the excellent guidance and examples of the Muslims that have come before us. Don't Be Sad is an absolute must-read for all people. It is full of practical advice on how to replace sadness with a pragmatic and ultimately satisfying Islamic outlook on life. It exposes to the modern reader how Islam teaches us to deal with the tests and tribulations of this world.
Author: Aaed ibn Abdullah al-Qarni
Translators: Faisal ibn Muhammad Shafeeq
Publisher: International Islamic Publishing House
Source: http://www.islamhouse.com/p/51731
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The permissible and prohibited types of waseelah
Author: Naasir Bin Abdulkarim al-Aql
Publisher: Daar Al-Watan
Source: http://www.islamhouse.com/p/1297
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Almost everyone on the earth today is discussing Prophet Muhammad, peace be upon him. People want to know, “Who was he exactly?” “What did he teach?” “Why was he loved so much by some and hated so much by others?” “Did he live up to his claims?” “Was he a holy man? “Was he a prophet of God?” “What is the truth about this man – Muhammad?” How can we discover the truth and be totally honest in our judgment? We will begin with the very simple historical evidences, facts as narrated by thousands of people, many of whom knew him personally.
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.islamweb.net - Islam Web Website
Source: http://www.islamhouse.com/p/341112
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