The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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A bewildered Western Truth-Seeker relates his spiritual journey from Christianity to Buddhism until he found the Truth in Islam.
Reveiwers: Muhammad AbdulRaoof
Publisher: Islamic call and guidance centre in Abha: www.taweni.com
Source: http://www.islamhouse.com/p/378994
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Author: Saimon Al-Fareedu Karaballow
Source: http://www.islamhouse.com/p/231680
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Discover Islam: A brief book that guides a person towards Islam, Islam is the religion and way of life of about one Fifth of the world's population. Muslims are of diverse nationalities, cultures and races, but their Religion teaches that all humanity is essentially equal. It guides them to the Straight Path.
Publisher: Ministry of Islamic Affairs, Endowments, Da‘wah and Guidance
Source: http://www.islamhouse.com/p/90757
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This is an exquisite collection of incidents from the life of the Prophet (Peace be upon Him), stories from our Islamic Heritage, and thought-provoking anecdotes from the life of the author. The aim of the book is to train the reader to enjoy living his life by practicing various self-development and inter-personal skills. What is so compelling and inspiring about this book is that, in order to highlight the benefit of using social skills, the author draws from the lives of the Prophet (Peace be upon Him) and his Companions. This book is both a practical systematic guide to self-improvement and a treasure trove of historical incidents. It increases self-awareness, whilst nurturing the soul and strengthening the spirit.
Author: Muhammad Bin AbdulRahman Al-Areefi
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/308397
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The Virtues of Allah’s sacred month of Muharram and Fasting on Aashooraa.
Author: Muhammad Salih Al-Munajjid
Publisher: http://www.islamqa.com - Islam : Question & Answer Website
Source: http://www.islamhouse.com/p/1343
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