The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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The author refers to the Quranic verses and Ahadith by interpreting them in a very simple and comprehensible style, and also brings to light the true status of all the unlawful customs and rituals which are commonly practiced in the society and are detrimental to the faith of Tauhid. Tauhid (Oneness of Allah) is the basis of the Islamic religion.
Author: Shah Ismail Shaheed
Publisher: http://www.dar-alsalam.com - Darussalam Publications Website
Source: http://www.islamhouse.com/p/51908
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In this book, Dr. Abdur-Rahman Dimashqeyyah shows and discusses the wrong believes in Shii doctrine. He said in his introduction, "… My intention is simply to make clear to every Shia what the books of their religious leaders contain. These are things that many people still do not realize. My intention is to maintain an objective position, far from bigotry and blind allegiance to traditions. My only reason for writing it is to earn the pleasure of Allah and to clarify the truth to all who are interested to hear it. We should all free ourselves from prejudice and wild ideas, and avoid making inflammatory and insulting charges that fuel the emotions, block the path to truth, and widen the chasm between us. These things do nothing but dissipate the spirit of peace and harmony."
Author: Abdur-Rahman Demashqeyyah
Publisher: Defense network for the Sunnah www.dd-sunnah.net
Source: http://www.islamhouse.com/p/371031
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Ibn Katheer, At-Tabari, As-Syooti and Other Historians. The four Rightly guided Caliphs (Khaliph's) Abu Bakr As-Sideeq, Umar ibn Al-Khattaab, Uthmaan Ibn 'Affaan and Ali Ibn Abi Taalib. The Biography of Umar Ibn Abdel-Azeez who is regarded as one of the Rightly Guided Chaliphs is also included in this book.
Author: Imam Ibn Kathir
Source: http://www.islamhouse.com/p/236034
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The Hadith is Proof Itself in Belief & Laws
Author: Muhammad Naasiruddeen al-Albaanee
Source: http://www.islamhouse.com/p/51918
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This book follow the Adadith (prophet sayings) in an attempt to trace their miraculous nature from a scientific perspective so as to pave the Sunnah's way into the hearts of Muslims and non-Muslims as well.
Author: Zaqlol El-Naggar
Publisher: Al-Falah Foundation, Translation, Publication and Distribution
Source: http://www.islamhouse.com/p/51805
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