The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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In conveying the message of Islam to a non-Muslim, it is usually not sufficient to highlight only the positive nature of Islam. Most non-Muslims are not convinced about the truth of Islam because there are a few questions about Islam at the back of their minds that remain unanswered. This book will help non-Muslims to discover and know more common questions about Islam in more depth.
Author: Zakir Naik
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/314436
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This book clearly and concisely presents the Islamic concept of Tawbah (repentance) and its viewpoint wherein salvation by faith and salvation by deeds are combined in a truly unique manner. A book that is relevant to every Muslim.
Author: Abu Ameenah Bilal Philips
Source: http://www.islamhouse.com/p/207472
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Rulings regarding Eid and some common errors relating to it.
Author: Abdul-Majeed Ali Hasan - Abdul Majeed Ali Hasan
Publisher: AHYA Multi-Media
Source: http://www.islamhouse.com/p/1307
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This booklet tells us in a simple way about Prophet Muhammad PBUH’s birth, youth, marriage and the Prophethood. It also tells us about the new era mankind entered by the advent of Islam.
Reveiwers: Muhammad AbdulRaoof
Publisher: International Islamic Publishing House
Source: http://www.islamhouse.com/p/313868
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A complete authoritative book on the life of Prophet Muhammad (S) by Sheikh Safi-ur-Rahman al-Mubarkpuri. It was honored by the World Muslim League as first prize winner book. Whoever wants to know the whole life style of the Prophet in detail must read this book.
Author: Saifur Rahman Al-Mubarakpuri
Source: http://www.islamhouse.com/p/51776
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