The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
With the advent of another Ramadan, a mixture of feelings overwhelm the hearts of Muslims all over the world. The hearts are full of hope, based on trithful promises and glad tidings given by Allah and his Messenger, of great bounties and endless bliss.
Author: Abdul Kareem Awwad
Reveiwers: Muhammad AbdulRaoof
Qadar is a very sensitive topic. It is the sixth pillar of faith, and many people have gone astray regarding it. Some have denied it altogether while others have gone to such extremes in affirming it that they end up denying human free will.
Author: Abu Ameenah Bilal Philips
Reveiwers: Muhammad AbdulRaoof
I welcome you to our ‘Like A Garment’ e-book, an initiative that seeks to educate Muslims to find conjugal bliss in their marriages. The initiative is called ‘Like A Garment’, from the famous Quranic phrase of spouses being like garments to one another. The website has two aims: to disseminate information about this topic (which will, Insha Allah, be beneficial to all Muslims, single and married), and to garner, via anonymous questionnaires, the problems and concerns that the Muslims of our times are facing in this area (which will help me better prepare future lectures).
Author: Abu Ammaar Yaasir al-Qaadi
Reveiwers: Muhammad AbdulRaoof
The Promised Prophet of the Bible
Author: Munqith ibn Mahmood As-Saqqar
This is the first English translation of the book Sharh Hadeeth Maa Dhi'baan Jaai'aan… written by the great scholar Ibn Rafab al-Hanbalee (d.795H) in explanation of the prophet. An excellent book , warning us about the dangers of expending our energies in chasing after the transitory things of this world at the expense of the rewards of the Hereafter.
Author: Ibn Rajab Al-Hanbali