The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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All of us interact with people to some degree or another. The Dawah Training Program by Dr. Bilal Philips gives us the tools we need to turn our interactions into fruitful opportunities for Dawah. Starting from the legal ruling of Dawah and taking us through various Dawah techniques, Dr. Bilal Philips presents a comprehensive course enlightening the listener to the appropriate means and methodology of presenting the beautiful religion of Islam to people from various backgrounds.
Author: Abu Ameenah Bilal Philips
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/339167
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Allah had sent to every nation a messenger or a prophet to call them to worship Allah alone and abandoning the worship of other things.
Author: Saleh Bin Fawzaan al-Fawzaan
Reveiwers: Muhammad AbdulRaoof
Translators: Shuwana Abdul-Azeez
Publisher: A website Quran and Sunnah : http://www.qsep.com
Source: http://www.islamhouse.com/p/371009
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Muhammad Pocket Guide is one of the most comprehensive and summarized pictorial books about the prophet of Islam Muhammad (peace be upon him). It provides a broad biography and summarized information about Muhammad such as his character and personal details. In addition, it provides a broad overview about his teachings and main events in his life. It is specially written for those who would like to get brief information about the founder of the Islamic religion and his teachings from Islamic authentic sources. It can be a useful tool to help understand the Islamic teachings, tradition and culture. Hence, it promotes understanding, tolerance, coexistence, and social harmony among people of different races, faiths and cultures.
Source: http://www.islamhouse.com/p/384326
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EVER SINCE its revelation 1400 years ago, the Qur'an has been a book of guidance and inspiration, a reference point, and a rich source of social and moral dynamism for hundreds of millions of people throughout the world who believe it to be the immutable word of God.
Author: Ibrahim Bin Saad Abu Nayyan
Reveiwers: Muhammad AbdulRaoof
Publisher: A website Islamic Library www.islamicbook.ws
Source: http://www.islamhouse.com/p/336459
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The source of all evil is the deviation from the truth and its straight path. The goodness of all matters is the following of truth and adherence to its right way. Truth is the fixed state in which Allah has created every creature in a particular way and managed its affair in a certain manner. Allah is Perfect and exempt from any deficiency or error. This book aims to elucidate the pillars of Imaan (basis of belief, faith) and the characteristics of Kufr (disbelief) and its causes.
Author: Sheikh-ul-Islam ibn Taymiyyah
Source: http://www.islamhouse.com/p/193208
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